Publications (selected)

Evaluating Multilingual Language Models for Cross-Lingual ESG Issue Identification
Li, W. Y., Chersoni, E. & Ngai, S. B. C., May 2024, Joint Workshop of the 7th Financial Technology and Natural Language Processing, the 5th Knowledge Discovery from Unstructured Data in Financial Services and the 4th Economics and Natural Language Processing, FinNLP-KDF-ECONLP 2024 at LREC-COLING 2024 – Workshop Proceedings. Chen, C.-C., Ma, Z. & Hahn, U. (eds.). Association for Computational Linguistics (ACL), p. 50-58 9 p. (Joint Workshop of the 7th Financial Technology and Natural Language Processing, the 5th Knowledge Discovery from Unstructured Data in Financial Services and the 4th Economics and Natural Language Processing, FinNLP-KDF-ECONLP 2024 at LREC-COLING 2024 – Workshop Proceedings).

A Systematic Review on the Application of Sentiment Analysis in Business and Management Communication on Social Media from 2013-2022
Jiang, R. & Ngai, S. B. C., 21 Sept 2023, (Not published / presented only).

Effect of Fear Appeal Messages in Health Crisis Communication on Social Media Virality
Yao, L., Ngai, S. B. C., Singh, R. G. & Chen, F., 11 Jul 2023, (Not published / presented only).

Exploring the Relationship Between Trust-Building Strategies and Public Engagement on Social Media During the COVID-19 Outbreak
Ngai, C. S. B., Singh, R. G., Lu, W., Yao, L. & Koon, A. C., 26 Apr 2022, In: Health Communication. 38, 10, p. 2141–2157

A Discursive Analysis of Crisis Response Strategies in CEO Apologies—Drawing on Linguistic Insights from the Appraisal Framework
Wang, Q., Ngai, C. S. B. & Singh, R. G., Nov 2021, In: Management Communication Quarterly. 35, 4, p. 602-622 21 p.

Operationalizing genuineness in CSR communication for public engagement on social media
Ngai, S. B. C. & Singh, R. G., Dec 2021, In: Public Relations Review. 47, 5, 102122.

A comparative analysis on intertextual practices in corporate leaders’ messages from PRC and US
Ngai, S. B. C., Gill Singh, R. & Kwan, B., May 2020.

A comparative study of the linguistic manifestations of intertextuality in corporate leaders’ messages of global corporations in the US and China
Ngai, C. S. B., Singh, R. G. & Kwan, B. S. C., Oct 2020, In: English for Specific Purposes. 60, p. 65-84 20 p.

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Changing trends of corporate social responsibility reporting in the world-leading airlines
Yang, L., Ngai, C. S. B. & Lu, W., 8 Jun 2020, In: PLoS ONE. 15, 6, e0234258.

Communicating CSR Practices via CSR Reports: A comparative study on European and Asia-Pacific Airlines
Yang, L. & Ngai, S. B. C., Feb 2020.

Doing more on the corporate sustainability front: A longitudinal analysis of CSR reporting of global fashion companies
Feng, P. & Ngai, C. S. B., 21 Mar 2020, In: Sustainability (Switzerland). 12, 6, 2477.

Evaluating the stance of CEO in corporate apology discourse using appraisal framework
Wang, M. & Ngai, S. B. C., May 2020.

Relationship between persuasive metadiscoursal devices in research article abstracts and their attention on social media
Ngai, C. S. B. & Singh, R. G., 13 Apr 2020, In: PLoS ONE. 15, 4, e0231305.

Corporate Social Responsibility
Hung-Baesecke, C.-J. F., Chen, Y. R., Ngai, C.S.-B. & Ma, M., Jan 2019, Public Relations Theory: Application and Understanding. Brunner, B. R. (ed.). Wiley-Blackwell, p. 185-202

Professional Communication
Ngai, S. B. C., 28 Aug 2018, The International Encyclopedia of Strategic Communication. Wiley

Reading beyond the lines: themes and cultural values in corporate leaders’ communication
Ngai, S. B. C. & Singh, R. G., 1 Jan 2018, In: Journal of Communication Management. 22, 2, p. 212-232 21 p.

Using dialectics to build leader-stakeholder relationships: An exploratory study on relational dialectics in Chinese corporate leaders’ web-based messages
Ngai, S. B. C. & Singh, R. G., 1 Jan 2018, In: International Journal of Business Communication. 55, 1, p. 3-29 27 p.

How IKEA turned a crisis into an opportunity
Ngai, S. B. C. & Falkheimer, J., 1 Mar 2017, In: Public Relations Review. 43, 1, p. 246-248 3 p.

Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective
Ngai, S. B. C. & Singh, R. G., 1 Jun 2017, In: Discourse and Communication. 11, 3, p. 276-295 20 p.

Corporate communication practitioners’ views on changing role & practices of social media in Hong Kong
Ng, P. K. P. & Ngai, S. B. C., 2016.

Corporate identity shaping through intertextual practices in corporate leaders’ messages
Ngai, S. B. C., Dec 2016.

Explicating dialogic communication in building corporate-stakeholder relationship through social networking site: Exemplar from world leading Chinese and German corporations
Ngai, S. B. C. & Einwiller, S., 2016.

Representations of the dead and the afterlife in translations of Mudan Ting, a masterpiece in Chinese Kunqu theatre
Ngai, S. B. C., 1 Jan 2016, In: Babel. 62, 2, p. 191-210 20 p.

The Effectiveness of Crisis Communication Strategies on Sina Weibo in Relation to Chinese Publics’ Acceptance of These Strategies
Ngai, S. B. C. & Jin, Y., 1 Oct 2016, In: Journal of Business and Technical Communication. 30, 4, p. 451-494 44 p.

Communication styles embedded in the bilingual e-messages of corporate leaders in greater China
Ngai, S. B. C. & Singh, R. G., 1 Jan 2015, Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives. Springer Berlin Heidelberg, p. 91-108 18 p.

Developing a thematic categorization system for leaders’ web-based communication in greater China
Ngai, S. B. C. & Singh, R. G., 2015.

Role of language and corporate communication in greater China: From academic to practitioner perspectives
Ng, P. K. P. & Ngai, S. B. C., 1 Jan 2015, Springer Berlin Heidelberg. 258 p.

The development of the corporate communication profession in Hong Kong
Ngai, S. B. C. & Ng, P. K. P., 1 Jan 2015, Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives. Springer Berlin Heidelberg, p. 3-25 23 p.

A comparative study of Chinese and German automobile companies on Chinese social media
Ngai, S. B. C. & Einwiller, S., 2014.

Communicating an air crash tragedy on Weibo : a conflict communication analysis of Asiana Airlines’ crisis responses on social media
Ngai, S. B. C. & Jin, Y., 2014.

Communication With Stakeholders Through Corporate Web Sites: An Exploratory Study on the CEO Messages of Major Corporations in Greater China
Ngai, S. B. C. & Singh, R. G., 1 Jan 2014, In: Journal of Business and Technical Communication. 28, 3, p. 352-394 43 p.

Corporate communication practices and trends in Hong Kong, 2012-2014
So, D., Ngai, S. B. C., Ng, P. K. P. & Wu, D., 2014.

Perceptions of ‘Glocalizing’ trilingual practices in Hong Kong corporate communication (CC) context : in-depth interviews with local bilingual CC majors
Ng, P. K. P. & Ngai, S. B. C., 2014, [Missing Source Name from PIRA]. IACSIT PRESS, Vol. 80. p. 1-4 4 p.

Communication practices and trends in Hong Kong 2011-12
So, D., Ngai, S. B. C., Wu, D. & Ng, P. K. P., 2013.

Communication with stakeholders through corporate websites : a study on the CEO messages of major listed corporations in Greater China
Ngai, S. B. C. & Singh, R. G., 2013.

Transforming into the new era: Public relations industry in Hong Kong and China
Ngai, S. B. C. & Ng, P. K. P., 1 Dec 2013, In: Public Relations Review. 39, 5, p. 575-577 3 p.

Between global and glocal : an analysis of the English web sites of the top Chinese brands
Wu, D., Ng, P. K. P. & Ngai, S. B. C., 2012.

Corporate communication practices and trends in Hong Kong 2011-12
So, D., Ngai, S. B. C., Wu, D. & Ng, P. K. P., 2012.

Strategies and language uses in corporate communication-oral and written communication in focus
Ng, P. K. P. & Ngai, S. B. C., 2012.

企业传讯新探 : 语言・策略・实务
Ngai, S. B. C. & Ng, P. K. P., 2012, 南京大学出版社.