publications (Selected)

Hou, J., Hearn, G. & Johnston, K. (2024). Making diversity an organisational imperative: Developing inclusive emergency communication through co-creative storytelling with CALD communities. 28th International Conference on Corporate and Marketing Communications Conference Proceedings, 26–29. University of Vienna.

Arif, S., Johnston, K., Lane, A. & Beatson, A. (2023). A strategic employee attribute scale: Mediating role of internal communication and employee engagement. Public Relations Review, Article 102320, 49(2).

Johnston, K. & Taylor, M. (2022). Engagement as Strategy: A Framework for Strategic Communication. In Falkheimer , J. & Heide , M. (Eds.), Research Handbook on Strategic Communication (pp. 384–399). Edward Elgar Publishing.

Johnston, K. A. & Lane, A. (2021). Communication with intent: A typology of communicative interaction in engagement. Public Relations Review, Article 101925, 47(1).

Hurst, B. & Johnston, K. (2021). The social imperative in public relations: Utilities of social impact, social license and engagement. Public Relations Review, Article 102039, 47(2).

Johnston, K. & Lane, A. (2019). An authenticity matrix for community engagement. Public Relations Review, Article 101811, 45(4), 1–13.

Johnston, K. & Taylor, M. (Eds.). (2018). The Handbook of Communication Engagement. Wiley-Blackwell.

Johnston, K. (2018). Toward a theory of social engagement. In Johnston, K. & Taylor, M. (Eds.), The handbook of communication engagement (Handbooks in Communication and Media) (pp. 19–32). Wiley-Blackwell.

Johnston, K., Lane, A., Devin, B. & Beatson, A. (2018). Episodic and relational community engagement: Implications for social impact and social license. In Johnston, K. & Taylor, M. (Eds.), The handbook of communication engagement (Handbooks in Communication and Media) (pp. 169–185). John Wiley & Sons.

Johnston, K. & Taylor, M. (2018). Engagement as communication: Pathways, possibilities, and future directions. In Johnston, K. & Taylor, M. (Eds.), The Handbook of Communication Engagement (pp. 1–15). Wiley-Blackwell.

Johnston, K. (2018). Engagement. In Heath, R. L. & Johansen, W. (Eds.), The international encyclopedia of strategic communication (Wiley Blackwell-ICA International Encyclopedias of Communication),. John Wiley & Sons.

Lane, A. & Johnston, K. (2018). Silent voices in community engagement. 1.

Johnston, K. & Lane, A. (2018). Many voices: Authenticity in community engagement. 1.

Taylor, M., Kent, M. & Johnston, K. (2018). The next steps in a public relations approach to engagement. 98.

Johnston, K. & Lane, A. (2018). Episodic, relational, and synergistic community engagement: A triad of practice. 1.

Johnston, K. & Taylor, M. (2018). The many faces of engagement: Toward a public-centered approach. 1.

Karanges, E., Johnston, K., Lings, I. & Beatson, A. (2018). Brand signalling: An antecedent of employee brand understanding. Journal of Brand Management, 25(3), 235–249.

Dootson, P., Johnston, K., Lings, I. & Beatson, A. (2018). Tactics to deter deviant consumer behavior: A research agenda. Journal of Consumer Marketing, 35(6), 577–587.

Johnston, K. & Lane, A. (2018). The role of time and social churn in impact assessment: An engagement-based model. Environmental Impact Assessment Review, 71, 102–109.

Johnston, K. & Lane, A. (2018). Building relational capital: The contribution of episodic and relational community engagement. Public Relations Review, 44(5), 633–644.

Johnston, K. & Lane, A. (2017). Communication interventions in engagement: The role of dialogue, advocacy, and interaction. 1.

Dootson, P., Lings, I., Beatson, A. & Johnston, K. (2017). Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work. Journal of Marketing Management, 33(15-16), 1355–1383.

Lane, A. & Johnston, K. (2017). Bridging the writing gap between student and professional: Analyzing writing education in public relations and journalism. Public Relations Review, 43(2), 314–325.

Johnston, K. & Everett, J. (2015). Cultural influences on strategic communication. In Zerfass, A. & Holtzhausen, D. (Eds.), The Routledge handbook of strategic communication (pp. 157–171). Routledge.

Johnston, K. (2015). Engagement as strategy: Capturing the social in social responsibility. 1.

Karanges, E., Johnston, K., Beatson, A. & Lings, I. (2015). The influence of internal communication on employee engagement: A pilot study. Public Relations Review, 41(1), 129–131.

Bish, A., Newton, C. & Johnston, K. (2015). Leader vision and diffusion of HR policy during change. Journal of Organizational Change Management, 28(4), 529–545.

Johnston, K. & Everett, J. (2014). Internal communication, cultural inertia, and knowledge production. 1.

Johnston, K. & Beatson, A. (2014). CEOs who tweet: Brand alignment and interaction. 1215.

Karanges, E., Beatson, A., Johnston, K. & Lings, I. (2014). Optimizing employee engagement with internal communication: A social exchange perspective. Journal of Business Market Management, 7(2), 329–353.

Johnston, K. (2014). Public relations and engagement: Theoretical imperatives of a multidimensional concept. Journal of Public Relations Research, 26(5), 381–383.

Johnston, K. & Becker, K. (2013). Changing work design in disaster response: the potential for innovation. 1.

Johnston, K. (2013). Enacting community engagement in consumer organisations: A study of Australian banks. 1.

Johnston, K. & Everett, J. (2012). Employee perceptions of reputation: An ethnographic study. Public Relations Review, 38(4), 541–554.

Everett, J. & Johnston, K. (2012). Toward an ethnographic imperative in public relations research. Public Relations Review, 38(4), 522–528.

Johnston, K. (2010). Community engagement: Exploring a relational approach to consultation and collaborative practice in Australia. Journal of Promotion Management, 16(1-2), 217–234.

Johnston, K. & Everett, J. (2009). Cultural selection and its influence on perceptions of reputation within organisations. Proceedings from the 16th International Public Relations Research Symposium BledCom: Culture and Public Relations, 1–16. Pristop Ltd.

Johnston, K. (2008). Community engagement – a relational perspective. Australian & New Zealand Communication Association Annual Conference, 1–15. Australia and New Zealand Communication Association and La Trobe University.

Kerr, G., Johnston, K. & Beatson, A. (2008). A Framework of Corporate Social Responsibility for Advertising Accountability: The Case of Australian Government Advertising Campaign. Journal of Marketing Communications, 14(2), 155–169.

Johnston, K. (2007). Changing The Guard: Launching a New CEO At Waters & O’Neil. International Journal of Case Method Research and Application, XIX(2), 192–199.

Johnston, K. (2006). Changing the Guard: Launching a New CEO and a New Beginning at Waters & O’Neil. WACRA Conference Proceedings: Interactive Learning: The Next Generation, 375–383. WACRA.

Johnston, K. & Beatson, A. (2005). Managerial Conceptualisations of Corporate Social Responsibility: An Exploratory Study. ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 41–47. University of Western Australia Business School.

Xavier, R., Johnston, K. & Patel, A. (2005). Operationalising Strategy: An Evaluation of Strategy in Public Relations Campaigns. ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 180–186. University of Western Australia Business School.

Xavier, R., Patel, A. & Johnston, K. (2005). Examining Objectives and Evaluation: How Practitioners Measure their Success. Proceedings – 12th International Public Relations Research Symposium, 1–19. www.bledcom.com.

Xavier, R., Johnston, K., Patel, A., Watson, T. & Simmons, P. (2005). Using Evaluation Techniques and Performance Claims to Demonstrate Public Relations Impact: An Australian Perspective. Public Relations Review, 31(3), 417–424.

Johnston, K. (2005). Desperately seeking strategy: what public relations strategy means in practice. PRIA Conference proceedings, 1. Public Relations Institute of Australia.

Xavier, R., Patel, A. & Johnston, K. (2004). Are We Really Making a Difference? The Gap Between Outcomes and Evaluation Research in Public Relations Campaigns. Australian and New Zealand Communication Association, 1–17. University Sydney.

Xavier, R., Patel, A., Johnston, K. & Sambath, V. (2004). Back to Basics: Analysing the Use of Research in Government Public Relations Campaigns. Asia Pacific Public Relations Journal, 5(2), 1–12.

Xavier, R. J., Mehta, A. M. & Johnston, K. A. (2003). Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development.