Publications (selected)

Xu, H., & Dong, C. (2026). The responsibility to inform: How AI companies’ transparent communication practice influences public readiness in a cross-national context. Communication and Change, 2(1), 4. https://10.1007/s44382-026-00024-5

Lee, E., Mitson, R., & Xu, H. (2025). The influence of leaders’ motivational language on employee well-being through relatedness in remote work environments. Journal of Communication Management, 29(3), 401-421. https://10.1108/JCOM-02-2024-0038

Xu, H., Juarez Miro, C., Kim, E., & Myers, M. D. (2025). National identity, institutional trust, and beliefs in COVID-19 origin conspiracies: A cross-national comparative study. International Communication Gazette, 87(7), 657-687. https://10.1177/17480485241305316

Duthie, G., Xu, H., Morgan, A., & Reavley, N. (2025). Beliefs that explain mental health help-seeking intention among older men: a reasoned action approach. Health Promotion International, 40(5), daaf170. https://10.1093/heapro/daaf170

Xu, H., Das, D., Huh, J., Rim, H., & Srivastava, J. (2024). Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence. Public Relations Review, 50(4), 102486. https://10.1016/j.pubrev.2024.102486

Mitson, R., Xu, H., & Hmielowski, J. (2024). Understanding the efficacy of leadership communication styles in flex work contexts. Corporate Communications: An International Journal, 29(6), 935-954. https://10.1108/CCIJ-02-2024-0033

Xu, H., Muthya Sudheendra, S., Huh, J., Salecha, A., & Srivastava, J. (2024). Influence of emotions on coping behaviors in crisis: a computational analysis of the COVID-19 outbreak. Journal of Computational Social Science, 7(2), 1599-1623. https://10.1007/s42001-024-00282-7

Xu, H., Rim, H., & Dong, C. (2024). The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy. Public relations review, 50(2), 102441. https://10.1016/j.pubrev.2024.102441

Kim, K. H., Xu, H., & Rim, H. (2024). “We care about how you dialogue with your employees:” The effects of bottom-up CSR through the lens of dialogic communication. Journal of Public Relations Research, 36(3), 258-282. https://10.1080/1062726X.2023.2215886

Abdollahi, M., Xu, H., & Rim, H. (2024). Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge. Journal of Marketing Communications, 30(3), 368-388. https://10.1080/13527266.2022.2118813

Xu, H., & Chang, B. (2023). Goodwill or just for show? The effects of different corporate social justice statements and the role of perceived authenticity. Journal of Communication Management, 27(4), 493-521. https://10.1108/JCOM-09-2022-0105

Huh, J., Xu, H., & Abdollahi, M. (2023). Urgent topics for advertising research: Addressing critical gaps in the literature. International Journal of Advertising, 42(1), 247-260. https://10.1080/02650487.2022.2150955

Xu, H. (2022). CSR communication and social media. The Routledge handbook of corporate social responsibility communication, 152-164. https://10.4324/9781003184911-15

Xu, H., Lee, E., & Rim, H. (2022). Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy. Journal of Marketing Communications, 28(8), 840-863. https://10.1080/13527266.2021.1969588

Rim, H., Xu, H., & Dong, C. (2022). Triadic public-company-issue relationships and publics’ reactions to corporate social advocacy (CSA): An application of balance theory. Journal of Public Relations Research, 34(3-4), 109-134. https://10.1080/1062726X.2022.2071273

Darmawan, I., Xu, H., & Huh, J. (2021). Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism. International Journal of Pharmaceutical and Healthcare Marketing, 15(3), 354-370. https://10.1108/IJPHM-06-2020-0049

Kim, H., & Xu, H. (2019). Exploring the effects of social media features on the publics’ responses to decreased usage CSR messages. Corporate Communications: An International Journal, 24(2), 287-302. https://10.1108/CCIJ-10-2017-0095