publications (Selected)

Chen, Y-RR., Qin, YS., Hung-Baesecke, C-JF. (2026). Conceptualizing and measuring employee-centric purpose communication: Scale development, validation, and impacts on purpose implementation and outcomes. Public Relations Review, 52(3), 102700. Elsevier BV.

Hung-Baesecke, C-JF., Bowen, S. (ed.), Erzikova, E. (ed.). (2025). Aligning Business with Society: A Communication Perspective on Corporate Social Responsibility, Creating Shared Value, and Organizational Purpose. In Handbook of Innovations in Strategic Communication (pp. 250–263). Edward Elgar.

Hung-Baesecke, C-JF., Chen, Y-RR., Taylor, M. (2025). How organizational shared purpose and communication enhance the good health and wellbeing in ageing societies: Toward a typology of public relations’ role in the SDGs. Public Relations Review, 51. Elsevier.

Hung-Baesecke, C-JF., Delmo, K., Kim, S. (ed.), et al. (2025). Employee Activism for Social Impacts: The Strategic Management and Relational Approach. In The Routledge Handbook of Employee Communication and Organizational Process (pp. 343–352). Routledge.

Verčič, D., Selaković, M., Hung-Baesecke, C-JF., et al. (2025). Ethical Standards and Guidelines for the Use of Artificial Intelligence in Public Relations. International Public Relations Association, pp. 1–22.

Chen, Y-RR., Hung-Baesecke, C-JF. (2025). Creating Shared Value in China: Recent Research and the Importance of Strategic Communication. In L. Dühring, F. Krebber, A. Melzer, E. Oliveira, & J. Seiffert-Brockmann (eds.), Kommunikation als Strategie (pp. 29–41). Springer Nature.

Hung-Baesecke, C-JF., Chen, Y-RR. (2024). Organisational shared-purpose, Communication, Good Health and Wellbeing: A Case Study from Australia and New Zealand. BledCom.

Verčič, D., Selakovic, M., Hung-Baesecke, C-JF., et al. (2024). Ethical Standards and Guidelines for the Use of Artificial Intelligence in Public Relations and Strategic Communication. International Public Relations Association.

Hagelstein, J., Volk, S., Zerfass, A., et al. (2024). Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries. International Journal of Communication, 18, 1072–1093. USC Annenberg Press.

Cheng, Y., Hung-Baesecke, CJF., Chen, YRR. (2024). Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste. International Journal of Business Communication, 61(2). SAGE Publications.

Hagelstein, J., Volk, S., Zerfass, A., et al. (2024). Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries. International Journal of Communication, 18, 1072–1093. USC Annenberg Press.

Hung-Baesecke, C-JF., Chen, Y-RR., Taylor, M. (2023). Beyond the Bottom Line: Establishing Purpose-Driven Organisations through Communication and Creating Shared Value. International Communication Association Annual Conference.

Chen, Y-RR., Ma, M., Hung-Baesecke, C-JF., et al. (2023). The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations. In Internal Communication and Employee Engagement: A Case Study Approach (pp. 233–252). Routledge.

Chen, YRR., Hung-Baesecke, CJF., Cheng, Y. (2023). When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership. Public Relations Review, 49(1).

Chen, Y-RR., Hung-Baesecke, C-JF., Cheng, Y., et al. (2023). Public Relations Theory Development In China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication. In Public Relations Theory III: In the Age of Publics (pp. 303–320). Routledge.

Zerfass, A., Hagelstein, J., Volk, S., et al. (2022). Ethical challenges of digital communication in public relations: a comparative study of individual, organizational, and national factors in 52 countries. International Communication Association.

Macnamara, J., Lwin, MO., Hung-Baesecke, F., et al. (2021). Communication practice trends in Asia-Pacific: Focus on new technologies, but concerns about trust and ethics. Communication and Media in Asia Pacific, 4(2), 1–17. Chulalongkorn University.

Cheng, Y., Hung-Baesecke, CJF., Chen, Y-RR. (2021). Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships. Social Science Computer Review, 39(4), 744–761.

Zerfass, A., Chen, X., Hung-Baesecke, C-JF., et al. (2021). 卓越传播: 全球战略传播与公共关系 (Communication Excellence – How to Manage Strategic Communication and Public Relations in a Global World).

Macnamara, J., Lwin, M., Hung-Baesecke, C-JF., et al. (2021). Asia-Pacific Communication Monitor 2020/21. Strategic issues, competence development, ethical challenges and gender equality in the communication profession. EUPRERA.

Hung-Baesecke, C-JF., Chen, Y-RR., Ni, L. (2021). 16 The Excellence Theory – origins, contribution and critique. In Public Relations (pp. 313–334). De Gruyter.

Hung-Baesecke, C-JF., Chen, Y-RR., Ni, L., et al. (2021). The Excellence Theory – Origins, contribution and critique. In Handbooks of Communication Science.

Chen, X., Hung-Baesecke, C-JF., Chen, Y-RR. (2020). Constructing positive public relations in China: Integrating public relations dimensions, dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang. Public Relations Review, 46(1), 101770. Elsevier.

Hung-Baesecke, C-JF., Chen, Y-RR. (2020). Explicating trust and its relation to dialogue at a time of divided societies. Public Relations Review, 46(1), 101890. Elsevier.

Chen, Y-RR., Hung-Baesecke, C-JF., Chen, X. (2020). Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue. Public Relations Review, 46(1), 101878. Elsevier.

Chen, YRR., Hung-Baesecke, CJF., Bowen, SA., et al. (2020). The role of leadership in shared value creation from the public’s perspective: A multi-continental study. Public Relations Review, 46(1).

Chen, Y-RR., Cheng, Y., Hung-Baesecke, C-JF., et al. (2019). Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts. American Behavioral Scientist, 63(12), 1603–1623. SAGE Publications.

Cheng, Y., Chen, Y-RR., Hung-Baesecke, C-JF. (2019). Engaging international publics via mobile-enhanced CSR (mCSR): A cross-national study on stakeholder reactions to corporate disaster relief efforts. International Communication Association.

Hung-Baesecke, C-JF., Chen, Y-RR., Ngai, C., et al. (2019). CSR Communication. In Public Relations Theory: Application and Understanding. John Wiley & Sons, Inc.

Cheng, Y., Jin, Y., Hung-Baesecke, CJF., et al. (2019). Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters. International Journal of Strategic Communication, 13(1), 76–93.

Cheng, Y., Chen, Y-RR., Hung-Baesecke, C-JF., et al. (2019). When CSR Meets Mobile SNA Users in Mainland China: An Examination of Gratifications Sought, CSR Motives, and Relational Outcomes in Natural Disasters. International Journal of Communication, 13. University of Southern California.

Hung-Baesecke, C-JF. (2018). Developing participatory CSR in a distrust time: Authenticity, organizational listening, and dialogue. BledCom.

Hung-Baesecke, C-JF., Chen, Y-RR., Stacks, D., et al. (2018). Exploring the interplay of corporate social responsibility, trust, creating shared value, and public supportive behavior: A comparison study on the United States and China. Public Relations Journal, 11(4). Public Relations Society of America.

Cheng, YA., Jin, Y., Hung-Baesecke, C-JF., et al. (2018). Mobile CSR activities in crises: An examination of gratifications, CSR motives, social media use on mobile devices, and relationship outcomes. Conference presentation.

Hung-Baesecke, C-JF. (ed.). (2018). 中国公共关系学 (Public Relations Theories in Contemporary China). Vol. 2. Communication University of China CUC Publishing House.

Grunig, J., Hung-Baesecke, C-JF., Grunig, L., et al. (2018). 公共關係世界觀對專業公共關係影響的探討. In 中國公共關係學 (Public Relations Theories in Contemporary China). Vol. 2. Communication University of China CUC Publishing House.

Ledingham, J., Hung-Baesecke, C-JF., Chen, X. (ed.), et al. (2018). 關係管理：公共關係的核心. In 中國公共關係學 (Public Relations Theories in Contemporary China). Vol. 2. Communication University of China CUC Publishing House.

Hung-Baesecke, C-JF., Xu, M., Bridgen, E. (ed.), et al. (2018). From propaganda to public diplomacy: The Chinese context. In Experiencing Public Relations: International Voices. Routledge.

Oh, HJ., Chen, R., Hung-Baesecke, CJF. (2017). Exploring Effects of CSR Initiatives in Strategic Postcrisis Communication Among Millennials in China and South Korea. International Journal of Strategic Communication, 11(5), 379–394.

Hung-Baesecke, C-JF., Bowen, SA. (2017). Ethical Engagement at a Time of Crisis in the Social Era. In Social Media and Crisis Communication (pp. 68–80). Taylor & Francis.

Hung-Baesecke, CJF., Bowen, SA. (2017). Ethical engagement at a time of crisis in the social era. In Social Media and Crisis Communication (pp. 68–80).

Chen, Y-RR., Hung-Baesecke, C-JF., Kim, J-N. (2017). Identifying Active Hot-Issue Communicators and Subgroup Identifiers. Journalism & Mass Communication Quarterly, 94(1), 124–147. SAGE Publications.

Hung-Baesecke, C-JF., Bowen, S., Austin, L. (ed.), et al. (2017). Ethical social engagement at the time of a crisis. In Social Media and Crisis Communication. Routledge.

Hung-Baesecke, C-JF., Chen, X., Yin, X., et al. (2017). Mead Johnson: Infant formula to make a difference in China. In Public Relations Case Studies from Around the World. Peter Lang.

Bowen, SA., Hung-Baesecke, CJF., Chen, YRR. (2016). Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model. Cogent Social Sciences, 2(1).

Flora Hung-Baesecke, CJ., Chen, YRR., Boyd, B. (2016). Corporate social responsibility, media source preference, trust, and public engagement: The informed public’s perspective. Public Relations Review, 42(4), 591–599.

Meng, J., Jin, Y., Hung-Baesecke, CJF. (2016). The Role of Leadership Development in Issues Management: An Online Survey of Communication Practitioners in the Greater China Area. International Journal of Strategic Communication, 10(5), 410–425.

Men, LR., Hung-Baesecke, CJF. (2015). Engaging employees in China: The impact of communication channels, organizational transparency, and authenticity. Corporate Communications, 20(4), 448–467.

Kim, J-N., Hung-Baesecke, C-JF., Yang, S-U., et al. (2015). A Strategic management approach to reputation, relationships, and publics: The research heritage of the Excellence theory. In The Handbook of Communication and Corporate Reputation. John Wiley & Sons.

Hung-Baesecke, CJF., Chen, YRR. (2015). Factoring culture into relationship management theory: Cultivation strategies and traditional Chinese value orientations. In Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations, Second Edition (pp. 217–239).

Hung-Baesecke, C-JF., Chen, Y-RR., Ledingham, J. (ed.), et al. (2015). Revisiting cultivation strategies in relationship management in Chinese societies. In Public Relations as Relationship Management. Taylor and Francis.

Grunig, J., Hung-Baesecke, C-JF. (2015). The Effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study. In Public Relations as Relationship Management. Taylor and Francis.

Hung-Baesecke, C-JF., Jin, Y., Meng, J., et al. (2014). Public relations leaders in the Chinese speaking countries: Talent development in the dynamic, digital age. In Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management. Routledge.

Hung-Baesecke, C-JF., Jin, Y., Meng, J. (2014). Public Relations Leadership in the Chinese-Speaking Countries. In Public Relations Leaders as Sensemakers (pp. 141–155). Taylor & Francis.

Hung-Baesecke, C-JF., Chen, Y-RR. (2014). China. In Asian Perspectives on the Development of Public Relations. Springer Nature.

Hung-Baesecke, C-JF., Chen, Y-RR. (2014). China. In Asian Perspectives on the Development of Public Relations: National Perspectives on the Development of Public Relations (pp. 20–33). Springer Nature.

Hung-Baesecke, C-JF., Chen, Y-RR., Watson, T. (ed.). (2014). China: A profession shaped by the social, political, and economic evolutions. In National Perspectives in the Development of Public Relations: Other Voices. Palgrave Pivot.

Chen, YRR., Hung-Baesecke, CJF. (2014). Examining the Internal Aspect of Corporate Social Responsibility (CSR): Leader Behavior and Employee CSR Participation. Communication Research Reports, 31(2), 210–220.

Hung-Baesecke, C-JF., Turk, J. (ed.), Paluszek, J. (ed.), et al. (2014). Success through stakeholder engagement: The Starbucks example. In Public Relations Case Studies from Around the Globe. Peter Lang Publishing.

Meng, J., Jin, Y., Hung-Baesecke, FCJ. (2013). Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area. Public Relations Review, 39(5), 597–599. Elsevier.

Hung-Baesecke, C-JF., Chen, Y-RR., Sriramesh, K. (ed.), et al. (2013). The effect of organization-public relationship types and quality on crisis attributes. In Public Relations and Communication Management: Current Trends and Emerging Topics. Routledge.

Chen, Y-RR., Hung-Baesecke, C-JF. (2012). A Research report on the effect of management leadership on employee CSR Participation. Hong Kong Baptist University.

Men, LR., Hung, CJF. (2012). Exploring the Roles of Organization-Public Relationships in the Strategic Management Process: Towards an Integrated Framework. International Journal of Strategic Communication, 6(2), 151–173.

Wong, I., Hung-Baesecke, C-JF., Van Ruler, B. (ed.), et al. (2009). Organization–stakeholder relationships, crisis responsibilities, and crisis-response strategies. In Public Relations Metrics: Research and Evaluation. Routledge.

Hung, CJF., Chen, YRR. (2009). Types and dimensions of organization-public relationships in greater China. Public Relations Review, 35(3), 181–186.

Men, LR., Hung-Baesecke, C-JF. (2009). Exploring the value of organization-public relationships in strategic management: From a resource-based view. Working paper.

Hung-Baesecke, C-JF., Toth, E. (ed.). (2009). Towards the theory of relationship management: How to cultivate quality relationships?. In The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation. Routledge.

Hung-Baesecke, C-JF. (2006). A study to improve the internal and external communication of the Hong Kong Police Force. Hong Kong Baptist University.

Hung, CJF. (2005). Exploring types of organization–public relationships and their implications for relationship management in public relations. International Journal of Phytoremediation, 21(1), 393–426.

Cai, D., Hung-Baesecke, C-JF., Cheney, G. (ed.), et al. (2005). How relevant is trust anyway?: A cross-cultural comparison of trust in organizational and peer relationships. In International and Multicultural Organizational Communication. Hampton Press.

Hung, CF. (2004). Cultural influence on relationship cultivation strategies: Multinational companies in China. Journal of Communication Management, 8(3), 264–281. Emerald.

Hung-Baesecke, C-JF., Sriramesh, K. (ed.). (2004). Glocalization: Public Relations in China in the Era of Change. In Public Relations in Asia: An Anthology. Thomson Learning Asia.

Hung, CJF. (2003). Relationship building, activism, and conflict resolution – A case study on the termination of licensed prostitution in Taipei City. Asian Journal of Communication, 13(2), 21–49.